fashion

  You understand how occasionally you find yourself in a condition in your business where there’s something you need to do but you’re dreading doing it? This happens to all of us , whether it’s speaking in front of a whole lot of people, making a scary phone call, or shooting that video. When something makes you so nervous you actually start to feel sick, it’s not a fun place to be. We all know what needs to be done but we feel stuck and we can’t manage to do it. Frankly speaking, even as I write this, knowing I have one of those situations on the horizon, I’m getting a little lightheaded. sounds dramatic?, maybe, but true. When situations like this arise, the first thing I say to myself is, "Don’t sit in the stress." You know that place I’m talking about where you think about it over and over and over, you imagine outcomes, and you create scripts and conversations in your head? That place where you get sweaty palms and a nervous stomach from worrying and contemplating, .....

  We are constantly trying new things as fashion business owners, very often we experimenting with new techniques and always testing fresh ideas. This means we’re putting ourselves out there a lot. And sometimes, we wind up doing something that we regret. Perhaps, we say something without thinking that upsets people. Or maybe we share more about ourselves than we intended. Or perhaps we vocalize an unpopular opinion. Or maybe we react publicly and not so thoughtfully to a rude follower or customer. Regardless of what it is, we usually feel the impact of that pretty quickly. People call us out, or we lose followers on social media, or we get more "unsubscribes" on our email list. And regret creeps in pretty quickly. We can feel as though we totally screwed up. We can feel embarrassed. We can wonder "What the hell was I thinking?" But I want you to know something. It will be OK . Honestly, as you work to build your fashion business, you will do things that you regret.

  When you finally decide to launch your fashion business, you feel good right ? " Everyone d oes act ually " . You are so excited. Maybe a little scared but that fear is still exciting. You're smiling, you're thinking about how amazing this is going to be, you're ready to do this challenging and fulfilling thing that you've been dreaming about. And then you start. And things are hard and you want to quit. And your confidence in this entire endeavor plummets. And that is damn scary. But here's the thing — it's 100% normal. It happens to so many new business owners.  The thrill you feel at the start is based on the fact that you don't know what you don't know. You don't yet realize the depth of learning and education you have in front of you. You haven't experienced things not going your way yet. You don't see the rollercoaster that is ahead of you. This has a name. It's called the Dunning-Kruger Effect  and it's all a

  One of the most common things emerging designers are facing is a frustration with a lack of sales on their website. Why none or low sales happening? Well, assuming you have a very strong and attentive marketing plan, the issue has to do with converting these website visitors into actual customers. Browsing without buying and abandoning cart are behaviors you’ll need to work on. When it comes to increasing your online sales conversions, one thing you need to do is create a shopping experience that will make your community feel delighted and cared for. But there are some key experiences that you can implement in order to help make those sales and grow your fashion business. 1.   INCLUDE VIDEO ON THE PRODUCT PAGE This is not new but it's still not widely use by many emerging brand. Yes! Of course, it can be costly to add this to your website, but including video on your product page is a much more engaging experience for your potential customers and make them see what the product lo