WAYS TO INCREASE YOUR ONLINE SALES
One of the most common things emerging designers are facing is a frustration with a lack of sales on their website. Why none or low sales happening?
Well, assuming you have a very strong and attentive marketing plan, the issue has to do with converting these website visitors into actual customers. Browsing without buying and abandoning cart are behaviors you’ll need to work on.
When it comes to increasing your online sales conversions, one thing you need to do is create a shopping experience that will make your community feel delighted and cared for.
But there are some key experiences that you can implement in order to help make those sales and grow your fashion business.
1. INCLUDE VIDEO ON THE PRODUCT PAGE
This is not new but it's still not widely use by many emerging brand.
Yes! Of course, it can be costly to add this to your website, but including video on your product page is a much more engaging experience for your potential customers and make them see what the product looks like from all angles
2. OFFER FREE SHIPPING
Of course, "who no like awoof" LOL..
By offering this, you don't have to loose money on it.
The trick here is to review your costing sheet by integrating your cost of production and delivery. You get it!
3. ADD CHAT LIVE SOFTWARE
Adding chat live software improves your potential customers experience.
At the moment they're shopping, they might have questions bothering them before proceeding to purchase, being there to answer them might clear some doubts and consequently will increase your sales.
Remember, your live chat doesn't have to be open all the time. Of course, that's not possible for a small business. The trick is to recognise when your big traffic is happening and then make the live chat available.
4. OFFER INCREASED PAYMENT OPTIONS
You need to make the purchasing faster, easier and more flexible for your customers by adding many ways of payment options. By doing this, they will be able to choose the most convenient option for themselves.
Lots of love and inspiration.
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